Blue, red, yellow, and green; known for reliable and fast web searches, Google’s logo and icon shows complete interaction of primary colors in their design that more often than not would not work if used on another logo. There would be too many colors clashing with each other but in Google’s case, it is a sure fit. Starting with the main logo, each letter of the word is a separated and is colored in one of the primary colors. The colors do not particularly blend or distract from one another but the separation of the solid colors gives it a simplistic feel. The lack of direct physical interaction between the primary colors makes the logo more distinct and straight to the point. You would easily and automatically recognize the logo, which is why when Google comes out with their “themed” logos usually based on a holiday or a pop culture reference, it is always a hit. Just playing around with the letters and incorporating the main colors allows the logo’s identity to remain prominent. Similarly designed to the main logo, Google’s smaller icon design combines the primary colors in a more unified puzzle piece like image. Abstract cut outs of the primary colors are placed close to their complementary color creating a design that flows and seem more incorporated than the original logo.
